Why the most effective landing pages are the most restrictive — and how to use that to your advantage.
Every element you remove from a landing page increases focus. Restriction is the source of conversion power.
You want to capture leads AND show your services AND build brand awareness. So you build one landing page that tries to do all of it. It does none of them well.
What if the most effective landing page is the most restrictive one?
One
Specific Offer
One
Ideal Audience
One
Clear Action